Conversion Tracking Setup

5 articles in this category

What are tracking pixels and tracking code?

ClickGum supports industry-standard “tracking pixels” and three types of tracking code to help you track conversions and goals within your sales funnel. If you’re not familiar with tracking pixels or tracking code, these are pieces of HTML that ...

How do I track conversions with ClickGum?

ClickGum supports the 3 “industry standard” ways to track conversions – Pixels, Postback URLs, and Sub-IDs. Tracking Pixels – The easiest way to track conversions. This is what you’ll want to use if you’re promoting your own stuff, and/or if yo...

How can I set up an intermediate page to fire a pixel?

You would typically want to set up an intermediate page or “interstitial” page when you can’t insert a tracking pixel or piece of tracking code in the target page because you can’t edit the page or have no control over it. It’s easy to set up an...

How can I fire a pixel on a page I can’t modify?

Let’s take a look at a common example where you can’t insert a pixel on a page because you don’t control that page and you can’t edit it:   In this example, you have an email Opt-in Page that leads to the Sales Page of an affiliate network. Y...

What are the conversion attribution options?

Normally you’ll want to use the “Last Click” setting, which is the default, but there are a few other settings that might be more appropriate in certain situations.     First Click: The “First Click” will attribute conversions to the firs...